WECHAT OFFICIAL ACCOUNT FOR A FOREIGN COMPANY

Nov 01, 2019 By NetFin

Brief reminder about what is Wechat?

  • Wechat is a mobile application
  • It is the Chinese equivalent of the combination of Facebook + Twitter + Whatsapp + Ebay + Paypal
  • Weixin (the Chinese name for Wechat) is the most popular social media platform in China
  • It belongs to Tencent conglomerate

 

How do people in China use Wechat?

  • Wechat is a messenger application (WhatsApp style) where they chat or talk with family, friends, colleague, business partners
  • Wechat Pay is the main Chinese online payment system (like Paypal and Alipay) where they can pay almost everything even taxi ride, doctor consultation and of course China e commerce purchases
  • Wechat is a social media network where you can exchange photos, video and information (like Facebook and Twitter)
  • Every company has an Official Wechat account and does Wechat digital Marketing for promoting their activities

 

Different types of Wechat accounts

  • Personal Account
    • You apply with you own name
    • You can use a China ID or a foreign passport for the registration
    • You can use to chat with friends and contacts
    • In certain countries, you can bind it to a bank account and process payment with Wechat Pay

 

  • Personal Subscription Account
    • You apply with your own name
    • You can only use a China ID for the registration
    • You can use it to chat but also for promoting an activitiy as you will be able to have your own page with a menu tool bar

 

  • Official Service Account
    • You apply with a Company Business License and a ID
      • If your Company doesn’t have a China Business License, you will apply for a Wechat International Official Service Account
      • If your company is registered in China, you will apply for a Wechat Official Service Account
    • You can use to promote your business in China through its mini site function (like a mini-website) , through regular newsletter, through Wechat advertising and much more

 

  • Official Subscription Account
    • You apply with a China Company Business License and a China ID
    • It is a good tool for a company or a brand that has a lots of news to share
    • Unlike Wechat Official Service Account, you don’t appear on the home page of the Wechat of your followers but in the sub-folder “Subscription”

 

What is an Official Wechat account for a foreign company?

  • If you have a company registered from a country outside China, you can apply for a Wechat International Official Account
  • You are able to have a dedicated QR code
  • You are able to have a menu tool bar for your mini-site, introducing what most of your Chinese website is showing but in a more simple way
  • You can do Marketing on Wechat and especially Wechat Ads

 

 

How to make good Wechat Business Development using your Official account?

  • The QR code will be an excellent O2O marketing took: you can use this QR code on your website, emails, business cards, booth, and shops as this is a very powerful tool for your marketing in China

 

  •  The menu tool bar for your mini site will be more efficient than your Chinese website as more Chinese people check information on Wechat than on internet

  • You can send information about your company, your products, and events through regular newsletter that all your followers will receive directly on the main home page of their Wechat
  • You can interact with your followers
  • You can create Group Chat with your colleagues, suppliers, service provider and clients
  • You can do advertising on Wechat, especially through Wechat Banner Ads and Wechat Moment Ads

 

NetFin Marketing team can assist you through the process of your Wechat Official Account Set up

 

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