Blog/ Q&A on Baidu Pay Per Click Account
Q&A on Baidu Pay Per Click Account
Dec 29, 2023 By NetFin
IS IT POSSIBLE FOR A FOREIGN COMPANY TO GET AN OFFICIAL BAIDU PAY PER CLICK ACCOUNT?
It is possible for an overseas company with no business license in China to apply for an official Baidu Advertising account.
Nevertheless, not all business industries are welcome: for example, it is not possible to apply for companies in industries like medical, gambling …
WHAT ARE THE MAIN OBJECTIVE OF A BAIDU PAY PER CLICK CAMPAIGN?
The main objectives of a Baidu Pay Per Click campaign are:
– driving traffic from China to a dedicated website
– as long as there are clear call-to-actions, generating leads
– improving brand awareness
IS IT A REQUIREMENT TO HAVE AN ICP LICENSE FOR CONDUCTING A BAIDU PPC CAMPAIGN IN CHINA?
It is not necessary to have a ICP (Internet Content Provider) license for a foreign company (with no business license in China) to apply for a Baidu PPC official account
IS IT POSSIBLE TO PROMOTE ON BAIDU A WEBSITE WITH NO VERSION IN CHINESE?
Having a website (or at least a landing page) in Chinese is one of the requirements for applying for an official account on Baidu.