Jul 14, 2023 By NetFin

Internet in many countries in the World can be regulated. But in China, internet and online services are heavily regulated and censored by the government through a complex system of laws, regulations, and technical mesures that are constantly evolving. This is why it is very important to have a deep knowledge of these regulations in order to be able to create a social media campaign in China.

Here are a few key regulations related to internet in China:

  1. The Cybersecurity Law: This law, which came into effect in 2017, sets out the basic principles for ensuring cybersecurity in China. It requires network operators to implement technical measures to protect users’ personal information, and to report security incidents to the government.
  2. The Great Firewall of China: This is a system of technical measures that blocks access to foreign websites and online services that are deemed politically sensitive or harmful to the Chinese government. It is used to control internet access in the country.
  3. The Online Content Regulation: This regulation, issued by the Cyberspace Administration of China in 2016, requires online service providers to monitor and censor user-generated content that is deemed illegal or harmful to social order, national security, or public morality.
  4. The Real-Name Registration Policy: This policy requires internet users to register their real names and personal information with online service providers. This policy is aimed at improving cybersecurity and combating online fraud and harassment.
  5. The Social Credit System: This is a government-run system that assigns scores to individuals and businesses based on their social and economic behavior. The system is used to encourage citizens to act in accordance with government policies and to punish those who violate laws and regulations.


Foreign companies can operate social media platforms in China, but they must comply with Chinese laws and regulations related to the internet and social media. This includes complying with censorship laws and cooperating with Chinese authorities to monitor and remove content that is deemed sensitive or harmful to the Chinese government. Accounts can easily be suspended or shut down.

Foreign companies looking to enter the Chinese social media market should be prepared to navigate the complex regulatory environment and should work closely with Chinese authorities to ensure compliance with local laws and regulations. It is also important to understand the cultural and social norms of Chinese users and to tailor products and services to meet their needs and preferences.

Before considering entering the Chinese social media market it is important to study and understand all the different regulations, laws and requirements from the government. As well it is important to mention that this market is very unique and not necessarily follows the trends and uses like in other countries in the World.

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