CULTURAL DIFFERENCES BETWEEN CHINA AND THE WEST IN THE BEHAVIORS TOWARD DIGITAL

THE RELATIONSHIP OF CHINA WITH SOCIAL MEDIA
Social Media in China act as a decisive step in the process of consumer purchasing decision. 
The option retained will always be the brand or product benefiting from consumer feedback
that has received the highest praise and highest score reviews.

Chinese business culture tends to focus around negotiation and discussion. 
Moreover,the Chinese consumer grants a special attachment to good business or at least that 
the transaction doesn't become unfavorable to him. 
Therefore, giving a comment or rating is much more automatic and important than in the West. 
Furthermore, the social criteria are key factors in the purchasing process (product rating, 
sales volume already carried out, etc.)
The main search engines in China are Baidu, Shenma, Sogou and Qihoo360. 
In the indexing of sites in Chinese language, Baidu is more efficient than Google. 
A presence of the brand on these platforms is thus a simple and efficient solution to 
develop a natural referencement (SEO).


IMPORTANCE OF THE DIGITAL COMMUNICATION
Social media is the most important tool of marketing in China. 
It is through them that consumers are oriented towards e-commerce platforms.
Brands rely on the media and influencers to attract the attention of
consumers through published contents on social networks.
Consequence: recommendation content has become essential in the path of the customer.
If you wish to have advice in setting up and manage a Digital Marketing campaign in China,
you can contact our NETFIN.marketing specialists at info@netfinmarketing.com