Most Popular Chinese Social Media WECHAT in China

In 2023, 45 billion messages were sent daily via WeChat and it has 1.2 billion active users monthly according to Statista.

The “Moments” function, or “circle of friends” in Chinese is a vector that allows brands to make targeted advertising for a budget of 1,000 CNY/day. To promote an offer to the Chinese public on WeChat, you must communicate via an official account.

There are 3 types: subscription, service and business. In order to create an official account, you will need to show an ID card or an active Business license.

A Subscription account allows one publication per day, but the content will only appear in the dedicated folder of the user who must take the steps to open it.

A Service account allows you to post four publications per month, appearing directly in the conversations of the user who is notified. An Official Service account also allows access to the WeChat Payments function.

The Corporate/business accounts are dedicated to communication and management tools internally to a company.

If you wish to set up an official WECHAT account and assistance in managing efficiently your WECHAT official account your e-shop, you can contact our NETFIN.marketing specialists at info@netfinmarketing.com