HOW TO SAVE TIME WITH AI FOR YOUR DIGITAL MARKETING CAMPAIGNS IN CHINA

As a marketing manager looking to free up time to focus on the essentials, AI can help you automate repetitive tasks and make faster decisions.

For marketing managers, time is a rare and precious commodity. Your scope continues to expand. You juggle issues related to product, acquisition, and customer retention. You need to integrate more and more data to make the right decisions and optimize your campaigns. These campaigns are deployed across more and more channels. At the same time, you manage a team and/or collaborate with external partners. And you still need to find time to communicate internally and focus on marketing strategy. AI will help you reclaim time. 

Automate Repetitive Tasks

As a marketing manager, you spend part of your time handling very operational tasks. Often, these tasks are also the most repetitive and time-consuming.

AI offers solutions to automate repetitive tasks, freeing up time for higher-value activities.

Customer Relationship Management (CRM)

AI-integrated features in certain marketing automation and CRM solutions (HubSpot, Plezi, …) save you a lot of time. 

They facilitate contact searching, updating records, and segmenting lists. 

They help track daily actions and campaign performance.

Communication

AI also makes it easier to tailor your messages across different channels and formats. 

For example, you can use it to create visuals or simplify video editing for social media.

Reporting

AI can also be used to analyze the performance of your marketing channels and campaigns. 

By automating performance tracking and report generation, you can focus on interpreting data and making decisions rather than collecting and processing information.

Transform Data into Actionable Insights

For your marketing strategy to be effective, you need to leverage available data. The problem is, without the right tools, manually analyzing data takes a lot of time. Using Excel and spreadsheets is time-consuming and prone to errors.

AI helps you automate data analysis and generate insights. AI-powered solutions can aggregate and harmonize data from different sources, cross-analyze them, and derive insights such as forecasts, projections, and decision support. Data processing becomes faster, and you can accelerate your decision-making processes with precise, real-time insights. For example, if AI identifies a drop in engagement on an ad campaign, it can suggest immediate adjustments to improve results.

Streamline Collaboration Internally and with Partners

Collaboration with everyone involved in marketing actions is a key success factor. But coordinating the efforts of your internal teams and external partners takes a lot of time. With AI, you can share the same level of information through automatically drafted meeting reports and facilitate project management. The main collaborative project tracking tools (Asana, Trello, Slack, Notion) now incorporate AI features to optimize team coordination. 

With these features, you can:

• Automatically assign tasks based on each team member’s skills and availability
• Send intelligent reminders and notifications to ensure deadlines are met

If you need more information on Digital Marketing and AI in China, you can contact our team at info@netfinmarketing.com