What is KuaiShou?
Mar 12, 2021 By NetFin
– It is a China short video and livestreaming application with 776 millions monthly active users, mostly in China.
– It is not yet as popular as its more famous competitor DouYin (600 Miooion daily users) but it is growing at a fast pace.
– The main differences between KuaiShou and DouYin / Tiktok:
*Users: KuaiShou users tend to be younger, less cosmopolitan and less educated than the ones of DouYin, which makes it more difficult to monetize through Advertising in the China Digital Marketinglandscal
~In short , Kuaishou is more quantitative that DouYin and Douyin is more quantitative than Kuaishou; a bit like Weibo vs Wechat
~Kuaishou’s philosophy focuses more on targeting as many people as possible, whereas Douyin focuses on providing the most engaging and stimulating content
~Kuaishou focuses on encouraging interaction between content providers and viewers when Douyin focuses more on building loyalty to the platform.
-Tencent presently owns over 20% of KaiShou
It is going IPO on Hong Kong Stock Exchange on 5th February 2021 in one of the largest IPOs of the past few years.