WECHAT FOR BEGINNERS

Not everybody is a Wechat Expert so here are below a brief introduction about this fascinating Chinese Social Media.

What is Wechat?

• Wechat is a mobile application : it can be downloaded from IOS or Android
• It is the most popular Social Media Application in China
• It is the equivalent of the combination of WhatsApp , Facebook , Twitter, Paypal and Ebay!
• Most people uses it as a messenger “WhatsApp” style application but , in China, it is also a powerful China Digital Marketing tool for companies and brands.

What can you see on your Home Page on Wechat?

• Your contacts : family, friends, business partners, clients
• The Wechat Official Service Account of the company and brands you follow
• The Group chat you are part of
• A “Subscription” Folder to have access to the Wechat Official Subscription accounts you follow

See the example below:

• Highlighted in green are Wechat Official SERVICE Accounts followed
• Highlighted in blue is a Group Chat participated
• Highlighted in Red is the sub-folder for the Wechat SUBSCRIPTION Official Accounts followed

Different types of Wechat Accounts

• Wechat Personal Account are used just as WhatsApp and Facebook by individuals
• Wechat Official Accounts are used by companies just as a website and a Facebook company account
• The companies will have its own home page with a menu tool bar just as a website and it is possible to send regular newsletter to followers and to interact with them
• There are 2 types of Wechat official accounts:
  • Service Accounts will appear on the main Home Page of your followers
  • Subscription Accounts will appear on a special sub-folder

Types of Wechat Accounts that can be used by a person or a company not based in China

• Wechat Personal Account : it will be used like WhatsApp and will allow to follow official account of brands or companies
• Wechat International Official Account: such an account can be registered by a foreign company and will be used to do promotion of your brand , services, products or company on Wechat through your own Wechat page.

What does a Wechat Official Account look like?

The importance of the menu tool bar:

Important Applications on Wechat

• Wechat Pay is the most popular Chinese online payment system , used by everyone
• Wechat Digital Marketing is commonly used by companies in China, especially Advertising through Wechat Moment Ads
• Wechat is becoming more and more like a major China e commerce platform

How NETFIN MARKETING can help you?

• NetFin Marketing, team of China Digital Marketing experts, can assist you in creating your Wechat Official Business Account by collecting all the required documents, submitting them to Wechat team and setting up your account and campaigns.
• Once created, NetFin Marketing team will assist you in managing your Wechat Official account

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