THE BAIDU TOOL THAT GENERATES WISE CHINESE KEYWORDS FOR ADVERTISING

Oct 31, 2025 By NetFin

THE BAIDU TOOL THAT GENERATES WISE CHINESE KEYWORDS FOR ADVERTISING
Baidu’s tool for finding relevant keywords for online advertising is Baidu Keyword Planner ( 关键词工具 (Guānjiàncí Gōngjù)  ), the equivalent of Google’s Keyword Planner, designed for marketers looking for Chinese-language keywords for the Chinese market. This free tool provides data and ideas for campaigns, although it is only available to those with business licenses in China.

HOW DOES IT WORK?

Keyword Research:
It allows you to discover potential Chinese keywords for your advertising campaigns on Baidu.

Data and Trends:
You can gain valuable insights into what users are searching for online and use visualization tools to better understand the market.

Quality Content:
The tool helps you research relevant terms to optimize high-quality content tailored to the Chinese market.

ACCESS CONDITIONS

Business License in China:  Access to Baidu Keyword Planner is restricted to professionals with a valid business license in China, like NETFIN.MARKETING Team.

 

ALTERNATIVES AND COMPLEMENTS

Baidu Index:
Although different, this other free tool works like Google Trends and provides data on popular topics, which can aid in keyword research.

Experts:
To navigate the intricacies of the Chinese advertising market, marketing experts like NETFIN.MARKETING team can help create effective campaigns, explains my-flow.fr.

Baidu Ads:
This is the advertising platform where you can use generated keywords to launch your PPC (Pay Per Click) campaigns, according to Marketing China.
If you wish to promote your website, products or services in China, a Baidu Advertising campaign is the solution.
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