Sogou PPC

Being the number 2 Chinese Search Engine still means a lot because of the size of the country
It can be a good complement to a Baidu PPC campaign
It is easier to register an account on Sogou PPC than on Baidu PPC : therefore it is a good option for sensitive industry like Education, Medical or Finance
It is a very efficient way to drive traffic to your Chinese website

Registering and setting up your Sogou account, using our experience and good contacts at Sogou Corporation
Do you know that you can apply for a Sogou PPC account without having a company in China？
Managing and optimizing your Sogou PPC campaign, assisting you in understanding the specificity of the platform
Do you know that the analytics platform, equivalent of Google Analytics, is called Sogou Tongji?
Do you know that the Cost Per Click is usually lower on Sogou than on Baidu?
A clear Monthly reporting in English to follow the performance of the campaign
Do you know that Sogou Tongji and other Baidu services platforms only have Chinese version?

Be clear with your objectives: is increasing the number of clicks on your Chinese website? Is it increasing the number of online inquiries about your products?
Make it a clear call-to-action : you want to make sure the traffic driven to your website can be converted
Chinese internet users are very big user of live chat customer service: it might be very valuable to provide such a China Customer Service

Set up Fee : 1,000 CNY (payable to Sogou)
Advertising Budget Deposit : 5,000 CNY (payable to Sogou)
Website: must be translated in Simplified Chinese and a clear “About Us” and “Contact Us”
Documents:
– Business Registration Certificate , translated in Chinese, signed and chopped
– Banking details
– Screenshot of the Home Page of your Chinese website (signed and chopped)
Sensitive industries : Medical , Finance , Education , Media , Betting