Opening A WeChat Official Account

1) What are the different type of WeChat accounts ? Personal Account :

• Only possible to share post in own friends moment
• Wechat Group limited to 500 members and number of followers limited to 5000

Wechat Service Account :

• Possible to create own mini-site page
• Possible to post 4 contents per month
• Possible to do Wechat advertising after account verification
• Possible to drive traffic to home website or landing page
• Wechat account can be followed by unlimited number of followers
• Post appearing in main pages of followers

Wechat Subscription account :

• Possible create own mini-site page
• Possible to post 1 content per day
• Possible to do Wechat advertising after account verification
• Possible to drive traffic to home website or landing page
• Wechat account can be followed by unlimited number of followers

  2) Are Foreign individual or Foreign Company allowed to have a WeChat account?

• Only people who have a China ID and a China business registration license can apply for a Wechat account (personal/service account/subscription account)

  3) What documents are required? Documents needed: (Only if have a China ID or a China business registration license)

• Business license (scanned copy of the original)
• Company organization code certificate (scanned copy of the original)
• Company taxpayer identification number
• Company phone number
• Company bank name
• Company bank address
• Company bank account number
• Enterprise as legal person
• Chinese ID
• A phone number in China
• Logo 360px * 360px

  4) What are the cost?

• Opening an account is free of charge
• Account verification : 300 CNY (46 USD) per year

  5) What is Wechat mini-site?

• It is a mini website with few fields, and each field ca carrying few sub fields.
• You can put your company information, products information and homepage website on the mini-site.

  6) What are the information and photo format for setting up your profile? Logo on the Wechat account: Suggestion : 360px*360px Text: From 600 to 800 Chinese characters / content. English equivalent = 300-400 English words Pictures: Max 2 MB Suggestion: 900px * 500px   7) Which industry are sensitive and might have issues in opening a Wechat account?

• Medical
• Finance
• Education
• Media
• Betting