HOW TO CREATE A BAIDU ACCOUNT AS A FOREIGN COMPANY?

Unlike the setup of a Google Adwords account that usually takes only few minutes, the process to create a Baidu account takes a bit longer as your Chinese website needs to go through a Baidu audit.

Who can’t create a Baidu account?

• Companies that don’t have any website in Chinese
• Businesses in sensitive industries like Medical, Pornography, Financial Trading, Crypto currency

Do I need to have an ICP License, a .cn website or a business license in China to create a Baidu account?

• You don’t need an ICP license or a server in China to apply for a Baidu PPC account
• You can create a Baidu account using a Foreign business license , and, surprisingly enough, the process is indeed easier this way.

What document do I need to provide in order to create a Baidu account using my Foreign Business License?

• The color copy of your Company Business license
• The Chinese translation of your Company Business license
• A copy of bank statement showing Company name and Bank account number
• The Chinese translation of your Company bank statement
• The screenshot of the full Home Page of your Company’s Chinese website
• The screenshot of the Government authority website showing the registration info of the Company
• “About us” and “Contact us” pages on the website must use Company info showing the same name as stated on the Business license) and showing clearly the contact information of the Company

Once provided those documents, how long does it take to finally register your Baidu PPC account?

• It usually takes 3 to 6 weeks to create a Baidu account from then

How much does it cost to create a Baidu account?

• The verification cost, payable to Baidu, is 1,500 CNY (around 225 USD)
• The minimum deposit when registering the Baidu PPC account is 5,000 CNY (around 715 USD) and will be used for the Advertising campaign on Baidu PPC

How NETFIN MARKETING can help you?

• NetFin Marketing, team of China Digital Marketing experts, can assist you in creating your Baidu PPC account by collecting all the required documents, submitting them to Baidu team and setting up your account and campaigns.
• Once created, NetFin Marketing team will assist you in managing and optimizing your Pay-Per-Click campaign..

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