ADVANTAGES OF CONDUCTING A BAIDU PPC CAMPAIGN

Running a Baidu PPC campaign has several advantages for a foreign company:

Access to the Chinese Market:

Baidu is the dominant search engine in China, with over 80% of Chinese users using it to find information. This makes it an essential gateway to reach the vast Chinese market

1. Visibility and Credibility:

Having a presence on Baidu, including Baidu Baike (the Chinese equivalent of Wikipedia), builds your company’s credibility with Chinese consumers. This plays a significant role in local search engine optimization and improves your brand visibility

2. High Purchase Intent:

Baidu users who are actively searching for information often have purchase intent, which can make PPC campaigns very effective. Search and display ads can be managed within the same account, allowing for flexibility in how you allocate your advertising budget

3. Cost Optimization:

Although opening a Baidu PPC account is more complex and expensive for foreign companies, Baidu has simplified the procedure and reduced the cost of entry to attract foreign investors. For example, the entry ticket for European companies has been reduced to 6,000 euros in certain sectors

4. E-reputation Control:

Advertising campaigns on Baidu allow you to control your e-reputation by placing advertising banners on sites related to the keywords searched by your target. This helps promote the image of your company, products or services

4. Advanced Bidding Strategies:

Baidu PPC specialists can maximize ROI by using advanced bidding strategies and optimizing Mandarin keywords. This allows you to effectively target Chinese audiences and improve campaign performance

5. Specialized Agency Support:

It is recommended to hire professionals who are experienced in working with Baidu on behalf of foreign companies. These experts can help navigate the complex interface and optimize campaigns for the best results.

In summary, a Baidu PPC campaign offers a unique opportunity for foreign companies to penetrate the Chinese market, increase their visibility, and build credibility with local consumers.