What is QIHOO 360?

  • It is the number 3 Chinese Search Engine  and is owned by QIHOO 360 Technology Inc., a company specialized in internet security
  • It is most commonly called Qihoo 360, but is sometimes called So , 360 or Qihoo
  • In 2018, over 4% of online search are done through QIHOO 360
  • The URL is www.360.cn or www.so.com

Google vs QIHOO 360?

  • QIHOO 360 Fengxi is the equivalent of Google Analytics
  • SO QUSHI is the equivalent of Google Trends
  • QIHOO 360 DianJing is the equivalent of Google Adwords

What is QIHOO 360 PPC?

  • QIHOO 360 PPC means QIHOO 360 Pay Per Click
  • It is the equivalent of Bing Ads or Google PPC

Why QIHOO 360 PPC can be so important for your business in China?

  • Being the number 3 Chinese Search Engine still means a lot because of the size of the country
  • It can be a good complement to a Baidu PPC and to a Sogou PPC campaign
  • It is easier to register an account on Qihoo 360 PPC than on Baidu PPC : therefore it is a good option for sensitive industry like Education, Medical or Finance
  • It is a very efficient way to drive traffic to your Chinese website

How can Netfin Marketing assist you on QIHOO 360 PPC?

  • Registering and setting up your QIHOO 360 PPC account, using our experience and good contacts at QIHOO 360 Technology Inc in Beijing
       Do you know that you can apply for a Qihoo 360 PPC account without having a company in China?
  • Managing and optimizing your Qihoo PPC campaign, assisting you in understanding the specificity of the platform
       Do you know that the Cost Per Click is usually lower on Qihoo 360 than on Sogou and on Baidu?
  • A clear Monthly reporting in English to follow the performance of the campaign
      Do you know that Qihoo 360 Fengxi and other QIhoo 360 services platforms only have Chinese version?

Quick Tips for optimizing your QIHOO 360 PPC campaign?

  • Be clear with your objectives: is increasing the number of clicks on your Chinese website? Is it increasing the number of online inquiries about your products?
  • Make it a clear call-to-action : you want to make sure the traffic driven to your website can be converted
  • Chinese internet users are very big user of live chat customer service: it might be very valuable to provide such a service

Requirements for registering a QIHOO 360 PPC account

  • Set up Fee : 1,000 CNY  (payable to Qihoo 360 Technology Inc)
  • Advertising Budget Deposit : 10,000 CNY  (payable to Qihoo 360 Technology Inc )
  • Website: must be translated in Simplified Chinese and a clear “About Us” and “Contact Us”
  • Documents:
    – Business Registration Certificate , translated in Chinese, signed and chopped
    – Banking details
    – Screenshot of the Home Page of your Chinese website (signed and chopped)
  • Sensitive industries : Medical , Finance , Education , Media , Betting


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